September 28, 2015

Bigg Boss Nau comes with the promise of unlimited and unadulterated entertainment: Salman Khan

If you cry at trouble, it grows to be double. But if you learn to laugh at trouble, it will disappear like a bubble. As COLORS prepares to launch its most widely awaited reality show, Bigg Boss Nau, there is only one underlying premise: the show is going to bring double the confusion, double the giggles, double the grins, double the trouble and double the entertainment!

And as the doubly exuberant host Salman Khan joins hands with the double minded Bigg Boss, one question prevails…In the battle of the trouble and the double, will Salman Khan be the peacemaker or the provocateur? To know how, tune into Bigg Boss Nau starting 11th October, 2015 at 9:00 PM with subsequent episodes airing every Monday to Friday at 10:30 PM and Weekends at 9:00 PM on COLORS.

Speaking about Bigg Boss Nau, Raj Nayak, CEO – COLORS, said, “The brand Bigg Boss today has transcended the television screens and has become a phenomenon engaging kids and families to artists and musicians, sports-stars, movie stars, fashion designers, social media mavens and even the Nation drivers. This is the show where stars are made. With a volley of inimitable personalities even this year, Bigg Boss Nau is going to enhance family viewing with the promise of double entertainment. We once again welcome megastar Salman Khan who has become synonymous with Bigg Boss as the host for the sixth season.”

The reigning host of Bigg Boss superstar Salman Khan on his return for the sixth time said, “This season with Double Trouble being the flavour, the contestants have no choice but to double up and face the trouble, or remain disconnected and invite trouble! Bigg Boss Nau comes with the promise of unlimited and unadulterated entertainment which will create a strong bond between viewers and the contestants fuelled by fun, empathy and, sometimes, sympathy.

Revealing what Bigg Boss Nau contestants will be in for, Manisha Sharma, Programming Head – COLORS said, “The return of Bigg Boss each year marks the return of the ‘family viewing nights’ for the viewers. Bigg Boss Nau is going to be double the fun and double the trouble with Salman Khan in the middle. The addition of the show at 10:30PM along with our other thriving prime time properties will only bolster the viewership further on COLORS.”

Commenting on the scale of the show, Deepak Dhar, CEO and Managing Director – Endemol India Pvt. Ltd., said, “The concept of our show ‘Bigg Boss’ has always kept the audiences intrigued. The theme of ‘Double Trouble’ promises to offer double the fun and entertainment with various twists and surprises. This year too fans of this biggest reality show format will be hooked to the TV, as this season the contestants will be put in unanticipated situations that will make an interesting watch for the viewers. The production value of the show will be more enormous and the expertise of the team working on the show will leave no stone unturned to offer unlimited doze of entertainment."

Bigg Boss Nau promotions will be amplified across traditional and digital mediums with a plethora of activities on social media platforms during different phases of the show. In the pre-launch phase, COLORS has planned a special townhall with Bigg Boss ex-contestants shedding light on what one can expect during their journey on the show. This will be coupled with a specially created Facebook app which reveals ‘Who’s your double trouble partner?’

With Twitter and Facebook prompts, Vine Videos, Twitter Mirror and Periscope updates as the contestants step inside the Bigg Boss house, the high-octane launch outreach will create conversations around Bigg Boss Nau. The excitement will sustain even post launch with a volley of digital initiatives including polling cards, cartoons and real-time updates on Whatsapp Groups and Snapchat. Throughout the course of the season, a live feed, sneak peeks, behind-the-scenes content and uncensored updates will keep viewers engaged. On the marketing front, the channel has planned an integrated 360-degree campaign utilizing different mediums such as print, channels, and OOH among others.

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